Free, and not the kind that expires
Not a free trial, not a limited plan with the useful parts locked. The whole tool, for every seller, at no cost.
No card. No trial clock. No “contact sales”.
All of it. There is no second column to compare this against.
The value of this tool is the size of the picture behind it. A price band drawn from forty shops is a guess; the same band drawn from four hundred is something you can open a lot on.
Charging would shrink the network, and a smaller network makes the product worse for everyone still in it, including the people who paid. So the trade is simple: you connect your shop, and in return you read the market that every connected shop builds.
If that ever changes, it will change for new accounts and be announced in advance. Nothing you are using today gets moved behind a paywall later.
The limits are real ones, not upsells in disguise.
There is no plan to choose and no card to enter. Make an account and look at your category.